Marketing Strategy Essentials

Are you a startup or small business looking for strategic direction with a clear, actionable plan? Our Marketing Strategy Essentials Package provides you with both expert guidance & the tools to start your marketing efforts on the right foot.

What you'll gain:

• Clarity - a high-level marketing strategy document that sets the direction.
• Insight - a basic SWOT analysis to help you understand your strengths, weaknesses, opportunities & threats.
• Focus - a one-page marketing plan with key action points, designed to get you started quickly & effectively.

Our Essentials package involves an initial 2-hour discovery call where we discuss your business, its goals & identify your current situation & challenges. This will be followed up with a basic SWOT analysis to further understand the landscape & a top-level marketing strategy will be developed. To help transition from knowing your marketing strategy to delivering it, a one-page marketing plan with key action points will also be provided.

This is ideal if you need a strategic foundation, along with a clear plan to guide your efforts & measure success. We’ll work with you to ensure your marketing is aligned with your business goals from the very beginning.

Our strategy work is led by Sharon Slade, founder of SLS Marketing Consultancy. 

With over 24 years of experience in marketing strategy, planning, execution & insights, Sharon has worked with businesses of all sizes to create impactful, results-driven marketing approaches. These businesses include large household brands like Butlins, Haven & Warner Leisure Hotels to smaller independent companies like MyNutriWeb, Complete Tenders & The Bookkeeping Department.

Clients choose Sharon for her:

• Strategic expertise - she brings a wealth of knowledge across industries, helping businesses align their marketing with their overarching goals.
• Practical insights - she focuses on actionable strategies that deliver real-world results, not just ideas that look good on paper.
• A fresh perspective - as your critical friend, Sharon will challenge assumptions & provide an honest, outside perspective to sharpen your thinking.
• Tailored approach - she understands that no two businesses are the same & her approach is personalised to address your unique challenges & goals.
• Friendly & approachable - she keeps things jargon-free & creates an environment where you & your team feel empowered to contribute.

By working with Sharon, you’ll gain clarity, confidence & a clear direction to move your marketing forward.

Investment: For £1,295, you’ll receive a top-level marketing strategy & one-page marketing plan to get your marketing off to the right start.