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Services
Marketing Planning
Bringing your strategy to life needs planning, as the famous quotes says 'a goal without a plan is just wish'. If you need help making your goals a reality our Marketing Planning packages are just what you need.
Marketing Strategy v Marketing Plan
You might be wondering, If I have a marketing strategy, do I really need to invest in planning too? The simple answer is YES.
Your marketing strategy outlines what your marketing needs to achieve, ensuring it aligns with your overall business goals & vision. It sets the foundation, defining your objectives & the direction for your marketing efforts.
Your marketing plan, on the other hand, is the how. It’s a detailed roadmap that explains how you will deliver on your strategy. It considers your audience, who they are, their challenges & where they spend their time, ensuring you’re connecting with them in the right places & in the right way. It also includes the specific channels to use, key messaging ideas & a timeline for execution.
A well-crafted marketing plan ensures all your activities are joined up, aligned & purposeful. Rather than working on a scattergun approach, it keeps your marketing focused and consistent, helping you get the most out of your time & budget.
Think of your marketing plan as the glue that holds your strategy together, turning big-picture goals into actionable steps that drive measurable results.
Marketing Planning Packages
Marketing Planning Essentials
Marketing Planning Essentials
Marketing Planning Essentials
Ideal for start-ups & small business owners
This package includes a 60 minute discovery call & will provide you with your marketing roadmap.
You will gain:
Clarity: Understanding the key steps to confidently begin your marketing journey.
Insight: Expert guidance tailored to your business goals and challenges.
Focus : A plan to help you prioritise and start your marketing efforts on the right foot.
Specifically you will receive:
- A one-page Marketing Plan with key objectives, strategies & actions.
- Identification of one primary target audience.
- Recommendation for up to 3 key marketing channels.
- Basic guidance on content themes or messaging
This package is ideal for businesses that need a simple, no-frills roadmap to start your marketing journey.
£495
Marketing Planning Plus
Marketing Planning Essentials
Marketing Planning Essentials
Ideal for growing businesses
This package includes a 90 minute discovery call & will provide you with clear & specific actions to start your marketing.
You will gain:
Clarity: A clear understanding of where to focus your marketing efforts.
Insight: Specific, actionable recommendations aligned with your business goals.
Focus A plan of clear, practical actions to kickstart your marketing.
Specifically, you'll receive:
- A detailed Marketing Plan.
- Audience profiling including key customer segments & behaviours.
- Strategic goals mapped to marketing activities.
- Recommendations for up to 5 marketing channels with implementation tips.
- A content calendar for 3 months including topic ideas & suggested formats.
- Measurement frameworks with key KPIs & metrics to track success.
This pacjage is for businesses seeking a robust, actionable data-driven plan to achieve measurable results.
£995
Strategic Marketing Planning
Marketing Planning Essentials
Strategic Marketing Planning
Ideal for businesses that need strategic direction & a plan
This package includes a 2 hour call to discuss your business & will provide you with clear direction & an actionable plan.
You will gain:
Clarity: Direction for your marketing that aligns with your business goals.
Insight: A deep understanding of your market, audience and opportunities.
Focus: An actionable plan with practical steps to move your marketing forward.
Specifically, you'll receive:
- A top-level Marketing Strategy.
- A detailed Marketing Plan.
- Audience profiling including key customer segments & behaviours.
- Strategic goals mapped to marketing activities.
- Recommendations for up to 5 marketing channels with implementation tips.
- A content calendar for 3 months including topic ideas & suggested formats.
- Measurement frameworks with key KPIs & metrics to track success.
This package is perfect for businesses that:need strategic direction & an actionable plan to implement it.
£1,795