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Services
Marketing Planning & Strategy
From devising your marketing plan & strategy, helping you firm up your goals & USPs, to identifying your target audience, routes to market and messaging, we can help!
Marketing Needs Direction...
...and that's exactly what your marketing strategy & plan will do!
Your Marketing Strategy looks at your business goals & identifies how marketing can help achieve these. Increasing sales, improving retention & reaching new markets are just some examples of the goals marketing will support. Ultimately your strategy will detail what you will achieve for the business.
The Marketing Plan then looks at the 'how'. What will you do to achieve the strategy & ultimate goals for the business.
This work starts by looking at your business goals, short, medium & long term. What do you want to achieve, what does success look like?
We then take things on a step & look at who your product or service is for? What need does it help? What problem does it solve?
It's then key to look at your competitors. Who are they? Why are you different? What is your USP - your unique selling point?
When we start to understand this, then we can look at what channels to use, what messaging to include & ultimately look to create your plan.
Marketing Planning; SLS Marketing Consultancy; Marketing; Marketing Consultancy;
Business Goals
Business Goals
Business Goals
What is your business looking to achieve?
What goals can your marketing activity support? Sales, retention, new product launches - jut some of the goals your marketing can help with.
Target Market
Business Goals
Business Goals
Who have you developed your product or service for? What are their needs? What motivates them? Who else are they buying from? What are they seeing, hearing, feeling? Where can you find them?
USPs
Business Goals
Marketing Channels
Why should they purchase from you? What makes you different? What is your USP - your unique selling point? Looking at your competitors, why are you a better fit to meet their needs.
Marketing Channels
Marketing Messaging
Marketing Channels
There are so many marketing channels out there so our work will help identify which are best for your target market & objectives - you need to be where your prospective market are & not where you like to be ;-)
Marketing Messaging
Marketing Messaging
Marketing Messaging
Once you have a firm understanding of your audience & where they will be, & once we have identifed your USP, your messaging will then flow. We'll refine this for each channel & audience segment.
The Plan of Action
Marketing Messaging
Marketing Messaging
Your overarching plan collates this all in to a central document which you can share with other team members to ensure all your activity is aligned. From this, we can also prepare your marketing calendar of activity.