-9237ba2.png/:/cr=t:7.61%25,l:3.02%25,w:89.29%25,h:89.29%25/rs=w:806,h:448)
BUILD
A 5-week planning programme for business owners who want more clarity, direction and confidence in their marketing.
Does your marketing need more direction?
There is certainly no shortage of marketing advice.
Every week there seems to be another platform to consider, tactic to try or piece of advice telling you what your business should be doing. The challenge for many business owners isn’t finding more ideas. It’s deciding which ones are actually right for their business.
That can leave marketing feeling reactive, inconsistent and harder to manage than it needs to be. BUILD is about creating clarity.
Across 5 weeks, we’ll work together to understand where your business is now, who you really want to reach and what your marketing needs to achieve. From there, you’ll build a clear strategy and turn it into an achievable plan.
The goal is that you leave knowing what you’re focusing on, why you’re doing it and what you can confidently say no to.
The BUILD Framework
Five weeks. Five stages. One clear direction.
Each week focuses on one stage of the BUILD framework, with practical exercises and discussion designed to move your strategy forward.
B: Benchmark
Before deciding where you’re going, we need to understand where you are today. We’ll take an honest look at your current marketing, what appears to be working, where you may be wasting time and what you actually want the business to achieve.
You’ll begin to establish clear business and marketing objectives, rather than simply measuring activity for activity’s sake.
U: Understand
Good marketing starts with knowing who you are trying to reach. We’ll look at your ideal customers, the problems they are trying to solve, why they choose businesses like yours and how clearly your current positioning speaks to them.
This is about getting beyond broad audience descriptions and becoming much clearer about who you want more conversations with.
I: Identify
Once we know where you are and who you want to reach, we can decide where to focus. We’ll identify the marketing priorities most likely to support your commercial objectives and look at the channels, messages and opportunities that deserve your attention.
Just as importantly, we’ll consider what you don’t need to be doing.
Lay the Plan
Strategy is only useful if it turns into action.We’ll take the decisions you’ve made and turn them into a practical marketing plan, broken down into realistic quarterly priorities with clear measures of success.
The aim isn’t to fill every week of your calendar. It’s to give you enough structure to know what matters next.
D: Deliver with Confidence
In the final session, we’ll refine what you’ve created and make sure your plan feels realistic.
You’ll leave with a much clearer view of how to implement your strategy, measure progress and make better marketing decisions as your business evolves.
What will you leave with?
BUILD is designed around tangible outcomes. By the end of the 5 weeks, you’ll have created:
- A clear marketing strategy for your business
- A practical marketing plan you can implement
- Quarterly marketing priorities
- Clear business and marketing objectives
- A reusable planning workbook and templates
- A stronger framework for future marketing decisions
- Greater confidence about where to spend your time, energy and budget
This isn’t about leaving with pages of notes that sit in a folder.
You’ll be building the actual strategy and plan as we work through the programme together.
Join the BUILD founding cohort
This September, we're inviting just 6-8 businesses to join the first BUILD group programme.
We’ll meet online for 5 consecutive Tuesday mornings, with each session lasting approximately 90 minutes. The workshops will be practical and interactive, with plenty of opportunity to discuss your own business, ask questions and work through the exercises together.
We're deliberately keeping the group small so there’s time for conversation and individual input, rather than this feeling like a presentation or traditional training course.
Duration: 5 weeks
When: Tuesday mornings, 10:00am to approximately 11:30am
Start: September 2026
Format: Live online via Zoom
Group size: Maximum of 8 businesses
Founding Cohort Investment: £250
Future BUILD cohorts will be priced at £495, but we're offering the first cohort at £250, with the option to pay across two instalments if required.
You’ll receive the complete programme, including all five live workshops, your BUILD workbook and planning tools. In return, we’ll ask for your honest feedback so we can continue to refine the programme before it is offered more widely.
