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BUILD
Build with purpose. Market with confidence.
A 5-week planning programme for business owners who want more clarity, direction and confidence in their marketing.
Does your marketing need more direction?
There is certainly no shortage of marketing advice.
Every week there seems to be another platform to consider, tactic to try or piece of advice telling you what your business should be doing. The challenge for many business owners isn’t finding more ideas. It’s deciding which ones are actually right for their business.
That can leave marketing feeling reactive, inconsistent and harder to manage than it needs to be.
BUILD is about creating clarity.
Across 5 weeks, we’ll work together to understand where your business is now, who you really want to reach and what your marketing needs to achieve. From there, you’ll build a clear strategy and turn it into an achievable plan.
The goal is that you leave knowing what you’re focusing on, why you’re doing it and what you can confidently say no to.
The BUILD Framework
Five weeks. Five stages. One clear direction.
Each week focuses on one stage of the BUILD framework, with practical exercises and discussion designed to move your strategy forward.
B: Benchmark
Before deciding where you’re going, we need to understand where you are today.
We’ll take an honest look at your current marketing, what appears to be working, where you may be wasting time and what you actually want the business to achieve.
You’ll begin to establish clear business and marketing objectives, rather than simply measuring activity for activity’s sake.
U: Understand
Good marketing starts with knowing who you are trying to reach.
We’ll look at your ideal customers, the problems they are trying to solve, why they choose businesses like yours and how clearly your current positioning speaks to them.
This is about getting beyond broad audience descriptions and becoming much clearer about who you want more conversations with.
I: Identify
Once we know where you are and who you want to reach, we can decide where to focus.
We’ll identify the marketing priorities most likely to support your commercial objectives and look at the channels, messages and opportunities that deserve your attention.
Just as importantly, we’ll consider what you don’t need to be doing.
Lay the Plan
Strategy is only useful if it turns into action.
We’ll take the decisions you’ve made and turn them into a practical marketing plan, broken down into realistic quarterly priorities with clear measures of success.
The aim isn’t to fill every week of your calendar. It’s to give you enough structure to know what matters next.
D: Deliver with Confidence
In the final session, we’ll refine what you’ve created and make sure your plan feels realistic.
You’ll leave with a much clearer view of how to implement your strategy, measure progress and make better marketing decisions as your business evolves.